Maison Shanghai -SWEECC - September 07th to 10th, 2026 | Premier Exhibition for Furniture Original Design & Emerging Talents|Digital Trade Show

A Global Platform for Chinese Design

Maison Shanghai – returns in 2026 as the world’s leading design destination. Building on seven years of innovation, the event will focus on “The Value of Design”.

As part of Furniture China, Maison Shanghai will expand its offerings to include smart home technology, full-space customisation and material solutions, while launching a factory direct sales pavilion with over 200 exhibitors to connect international buyers with top-tier manufacturers. Strategic partnerships with platforms such as Xiaohongshu will expand trading opportunities for designers and brands worldwide.

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Four Functional Areas - Meeting Your Various Needs

Interior Design + Material Aesthetics

Focusing on soft furnishings and material curation, the hall will showcase excellence in Real Estate, Complete Soft Furnishings, Innovative Materials, Luxury Residences, Zen Aesthetics, Heritage Craftsmanship and Scented Spaces. Featuring award-winning designs (Gold Idea Design Award and CREDAWARD) and cross-cultural inspirations, it explores the future of spatial aesthetics through a global, multi-dimensional lens, bridging indoor and outdoor design innovation.

Hall 1 →

Trendy Lifestyles + Aesthetic Living

Decoding top lifestyle trends, the hall is dedicated to present smart living, female empowerment, pet-friendly spaces, urban outdoor, and emotional wellness through immersive experiences. Strengthening strategic e-commerce partnerships to deliver lifestyle-driven market insights for designers and buyers.

Hall 2 →

Design Highland

Debuting as an industry tribute to original design, this zone serves as a "Lighthouse" colliding global perspectives with Chinese creativity. Four core sectors—Design Brands, Crossover, Re:Connection, and Next-Gen—form an ecosystem matrix, empowering brands with end-to-end narrative and commercial solutions. This zone operates on a hybrid selection model featuring brands by invitations + open applications.

Hall 3 →

Factory Direct Sales + Conference Forums

Through 100+ forums and awards across four days, it will unveil the future trends of design. Introducing the revolutionary Factory Direct Zone, a one-stop hub aggregating full-category factory resources (furniture, raw materials, etc.) with seamless O2O integration, to precision-match designer and buyer needs to drive breakthrough B2B and professional collaborations.

Hall 4 →

Over 100 cutting-edge forums and 30,000 designers gather in Maison Shanghai

A Feast of Asian Home Design Ideas

1 main forum sets the tone，alongside numerous sub-forums that create resonance and customized events, building an ecosystem of design content.

100 events concentrate efforts, achieving vertical integration and segmentation within community layers.

MAISON SHANGHAI presents a groundbreaking 1+N+X forum model – where a powerful Main Forum sets the vision, diverse Sub-forums drive focused learning, and Custom Activities forge deep connections. Be at the forefront.

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Awards

The awards at Maison Shanghai are judged by a panel of respected experts and industry leaders based on a number of criteria, including innovative design, craftsmanship and market performance.

Winning furniture brands not only represent superior quality and design, but also gain industry recognition and consumer trust. In addition, these award-winning works often become popular products in the market, leading the development trend of the furniture industry.

Gold Idea Design Award

Gold ldea Design Award is a prestigious Chinese design award initiated by the China National Furniture Association, Shanghai Sinoexpo Informa Markets International Exhibition Co, Ltd, and ELLE DECORATION. Since its inception in 2014, it has been a pivotal platform that supports and promotes original designs in China.

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CREDAWARD

Initiated in 2014 by DJSER, CREDAWARD brings together leading academics and top urban developers with a focus on architecture to form an elite jury. They follow criteria centered on architectural aesthetics, environmental priority, user experience, and economic benefits. Its strict selection process, transparency, and rigorous award standards has made it known as one of the industry's most credible awards, acting as a key resource for clients seeking the most appropriate design firms for their needs.

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DTS APP
Where Design Meets Infinity

Step into a new era of design sourcing with the DTS FurnitureChina App — your digital companion for Maison Shanghai. From pre-show discovery to real-time interactions and post-show follow-ups, every touchpoint is crafted to elevate your experience. Explore trend-forward brands, save your favorites, and connect seamlessly — all in one sleek interface. Because good design deserves a smarter way to trade.

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