Since its inception in 2012, the Design of Designers (DOD) has been a driving force for innovation and a key platform for promoting China’s original design. It is recognized as the pioneer exhibition for nurturing emerging design talent.
Serving as a bridge between designers, brands, manufacturers, and distributors, DOD offers an efficient platform for communication, collaboration, and trade. The event gathers top domestic and international design talents and collaborates with leading design media in China to host a variety of exciting design activities, witnessing the rise of Chinese original design on the global stage.

Everything Can Be a Scene! The Aesthetic Show, now in its second edition, selects brands and recruits designers to create soft decoration and spatial expressions within a specific theme in a limited space. The participating brands’ products extend beyond home furnishings to include fashion, beauty, home appliances, and other lifestyle categories. This event not only showcases the designers’ aesthetic and styling abilities but also provides a platform for deeper connections between brands and designers.

The Maison Shanghai 2025 Hosted Buyer Program is designed to connect international buyers with leading exhibitors, fostering meaningful business relationships and facilitating high-value transactions. This exclusive program offers selected buyers a unique opportunity to explore the latest trends and innovations in the furniture industry, ensuring a productive and enriching experience.

The Deconstruction & Reconstruction Series aims to unveil furniture showing the hidden layers. From electric stands to furniture fabrics, from foam filling to hardware accessories, the exhibition upgrades secondary components of furniture materials into main displays. Visitors will have the opportunity to directly touch raw materials and understand the process from material to finished product.

As one of the city-wide activities of the 2025 World Design Capital, this event aims to explore how intelligent technology can be seamlessly combined with artistry and functionality to create interior design works that satisfy the increasing demand for personalization in the era of technological advancement.