Home Furnishing Industry "Bravely Enter the Africa Market", Where is the Business Opportunities in Emerging Markets?


According to the General Administration of Customs, in the first half of the year, China's furniture and its parts exports surged 18.3% year-on-year to 251.33 billion yuan.

For the entire home furnishing industry, going overseas to find the stock market has become a new direction for enterprises to improve their performance. As an emerging market with favorable climatic, geographical and human conditions, in the eyes of people in the home furnishing industry, African market is worth further exploring business opportunities. But overseas investment is not a small matter, home furnishing enterprises may wish to first make tentative investment, and then expand the scale of investment. For the home furnishing enterprises that have already been in the local layout, it is more necessary to directly touch the "hearts" of local consumers, take the products out of differentiation and localization, face the demand ,and then create a larger market.

                                       

Source: wenshannet


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